After our successful collaboration with Brighton and Hove Albion
Football club on their 2019-20 kit launch video, we were
approached by the Premier League club to deliver the 2020-21
video and campaign stills.
The brief for the video was ‘fine margins’, which reflected the far thinner blue and white stripes on the new Nike pinstripe kit, than the wider stripes the club is known for.
Together with the club’s marketing team, we used the fine margin concept to drive the narrative and built it into each element of the video. As the campaign was launched during the Covid-19 pandemic, when fans were not allowed into the stadium, the video told the story of a family’s journey home to watch a match together on TV. Each family members’ journey incorporated fine margins as they made their way across the city. This was interspersed with footage of fine margin moments of near misses, spectacular goals and VAR decisions from the club’s history, all carefully selected to fit club legend Bobby Zamora’s voiceover (he even made a cameo!).
The video was viewed over 120,000 times on the first day of the campaign.
Watch the 2019/2020 kit launch video here
We joined Spotify for three days at their 'the Most Beautiful
Songs in the World' writing camp at Metropolis Studios in
London. Our brief was to shoot a behind the scenes,
documentary style feature following and interviewing some of
the most successful song writers in the world.
Watch the Spotify the Most Beautiful Songs in the World video here